Innocent segmentation

Fruit juice used to be considered as a breakfast drink only, but is now consumed at any time of the day.

innocent drinks competitors

Smoothies are extremely high in nutirtion, easy to prepare, and can be stored in the refrigerator for later consumption. Tropicana Products, inc, More than that many customers are not familiar with the ethics that businesses have so their decisions when buying a product are not based on all of the aspects.

In addition, one the most important reasons that Innocent has been rated as the most ethical company is due to the fact that they operate under environmentally friendly conditions.

Innocent segmentation

Using this method allowed us to understand whether the respondent agrees or disagrees with a given statement or question on our survey.

Therefore i think that innocent should develop an array of products thought specifically for old people to serve this segment.

Geographically, Innocent has expanded from a small stand at a concert in London to having a presence in France, Austria, Ireland, Sweden, Belgium, Switzerland and Denmark. Innocent has a reputable stance in the market, being known for its image of good will and helpfulness. However, the demand for blended healthy smoothies is increasing, owing to better taste and extra health benefits. The company was founded in and has grown to people of working in different offices across Europe. The company also managed to launch a 4. Innocent has the appropriate team and power to improve and strengthen their marketing strategy and increasing consumer awareness of what the company is doing in terms of sustainability should help it to keep being a key market player and further increase its competitiveness. Judging from the marketing mix employed see section 6 for details , Lifestyles, Psychographics, VALs, Sociocultural Values and Beliefs, and Usage-Situation appear to have been the determining variables in carving out this main target group, through linkage to which most of the demographic variables come in.

Happy Monkey, When focusing on consumers who buy smoothies fairly often, i. Bainbridge, J As a consequence, people will shift into buying these smoothies more regularly.

Thus, will make the company more competitive and innovative by raising brand loyalty of its customers as well. This seems valid, especially when comparing Innocent to Tropicana, who is its strongest competitor in the market. By having one small ml smoothie, one is already having 2 of their 5-a-day. A smoothie is a thick beverage which is prepared by blending raw fruits or vegetables. So it has an ethical approach and aspires to be an ethical business. Together with other juice products — freshly squeezed, not from concentrate, and chilled from concentrate juice as well as ultra-heat treatment UHT juice made from concentrate — they make up the fruit juice market in the UK. For instance Innocent Company had been rated as the most environmental friendly. Tropicana- Home. Describe the current segment of innocent. In my opinion the next segment that innocent should target is the market of old people. The objectives of this study are to define, segment, and project the size of the Smoothie market based on company, product type, end user and key regions. They were firstly sold at music festivals were they have done a research asking people if they like innocent smoothies or not.

The Smoothie Market report also provides an in-depth survey of key players in the market which is based on the various objectives of an organization such as profiling, the product outline, the quantity of production, required raw material, and the financial health of the organization.

Sustainability applies to production and packaging as well.

innocent target market

Also the packaging is specially designed as to be easily recyclable Innocent, Healthy smoothies are a rich source of antioxidants, which attracts the consumers for its health benefits.

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Innocent Drinks